The world’s largest car maker, Toyota launched its first made-for-India small car, the Etios Liva

The world’s largest car maker, Toyota launched its first made-for-India small car, the Etios Liva

The world’s largest car maker, Toyota, today launched its first made-for-India small car, the Etios Liva, in the intensely competitive hatchback segment.

The car, which is priced between Rs 399,000 and Rs 599,000 (ex-showroom, Delhi), will take on the likes of Maruti Suzuki Swift, Hyundai i20, Volkswagen Polo and Ford Figo. Apart from Ford Figo, which starts at Rs 359,000, Liva is the cheapest car in the category. It has best-in-class fuel efficiency of 18.31 km per litre. The average mileage offered by other cars in this segment varies between 15 kmpl and 17.7 kmpl for the petrol variants. Liva, however, does not have a diesel fuel option.

“With the Liva we will have a full line-up in India ranging from a compact car to a high-end SUV Land Cruiser. The hatchback segment accounts for over 35 per cent of sales in the overall automobile market in India. With Etios and Liva, we will be able to extend our product coverage to over 50 per cent of the market in the country,” said Hiroshi Nakagawa, managing director, Toyota Kirloskar Motor (TKM).

src-BS