Intrasoft Technologies Limited(www.123greetings.com) IPO details (Price band:Rs. 137 - Rs. 145),Company Promoters,Company Financials.Issue Detail,Grad

Intrasoft Technologies Limited(www.123greetings.com) IPO details (Price band:Rs. 137 - Rs. 145),Company Promoters,Company Financials.Issue Detail,Grading / Rating

Incorporated in 1996, Intrasoft Technologies Limited provides electronic greeting card services through website, www.123greetings.com. 123greetings is the largest electronic greeting cards website in India and 2nd largest in the world.

123greetings has range of over 20,000 electronic greeting cards designed to cater to varying geographical and religious celebrations, occasions and other events.

Company has a team consisting of 16 creative professionals who develop in-house content including artistic, photographic and musical content for its electronic greeting cards.

Company doesn't charge its users for accessing and sending electronic greetings and derive its revenues almost entirely from online advertising revenues and software development services.

Company Promoters:

The promoters of Intrasoft Technologies Limited are:

1. Arvind Kajaria, aged 45 years, is the Managing Director of the Company.

2. Sharad Kajaria, aged 33 years, is a Whole time Director of the Company.

Company Financials:

Particulars For the year/period ended (Rs. in Lakhs)

31-Mar-09 31-Mar-08 31-Mar-07 31-Mar-06 31-Mar-05

Total Income 2,335.15 2,017.86 1,727.68 1,640.95 1,493.60

Profit After Tax (PAT) 532.82 442.00 327.71 188.97 213.48

Objects of the Issue:

The object of the issue are:

1. Branding and Promotion;

2. Purchasing a corporate office at Kolkata;

3. Investment in technology infrastructure;

4. General corporate purposes;

5. Issue related expenses; and

6. Achieve the benefits of listing on the Stock Exchanges.

Issue Detail:

»» Issue Open: Mar 23, 2010 - Mar 26, 2010

»» Issue Type: 100% Book Built Issue IPO

»» Issue Size: 3,700,000 Equity Shares of Rs. 10

»» Issue Size: Rs. 50.69 - 53.65 Crore

»» Face Value: Rs. 10 Per Equity Share

»» Issue Price: Rs. 137 - Rs. 145 Per Equity Share

»» Market Lot: 40 Shares

»» Minimum Order Quantity: 40 Shares

»» Listing At: BSE, NSE

Intrasoft Technologies Limited IPO Grading / Rating

CARE has assigned an IPO Grade 3 to Intrasoft Technologies Limited IPO. This means as per CARE, company has 'Average Fundamentals'. CARE assigns IPO gradings on a scale of 5 to 1, with Grade 5 indicating strong fundamentals and Grade 1 indicating poor fundamentals

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